How VirtueCore helped Your Travel Community go from zero paid advertising to a 12x return, in under 6 weeks.
Watch the Breakdown
Sam walks through the whole campaign: what we built, what we changed and the numbers behind it.
The Starting Point
Your Travel Community had a strong product and happy customers, but every booking came from referrals or organic social. Growth had a hard ceiling.
What We Actually Did
Most agencies just turn on a campaign. We built the full acquisition system end-to-end so the ads, the funnel, and the follow-up all reinforced each other.
Mapped YTC's strongest travel offers against the audiences most likely to book. No copy-pasted templates from other industries, every targeting decision was specific to UK travel buyers.
Designed creative, wrote copy, structured the campaign, and launched on Meta. Optimised across the first 14 days as data came in, not waiting weeks for "the algorithm to learn."
Built a follow-up sequence for the warm leads who clicked but didn't book straight away. This is where most ad campaigns leak revenue, and where most of YTC's eventual conversions came from.
Managed the campaign day-by-day for 6 weeks, tightening targeting and creative based on real conversion data, not vanity metrics like impressions or CTR.
Free Resources
Every report below is a real performance audit we ran on YTC's account during the campaign. Open the previews to see exactly what we tracked and how we made decisions, or download the PDFs for later.
The first deep audit of YTC's account, identifying the alpha asset generating 84× ROAS on just 4% of budget, and the capital leaks bleeding the rest dry.
The conversion-layer breakdown, where 83% of spend was generating zero return, the ads we killed, and the angle we doubled down on.
The campaign-end report showing the full picture: revenue, ROAS, customer journey, and the next set of opportunities to scale revenue 150 to 200%.
Our 8-phase system for running Meta ads that actually work, from tracking setup to scaling. Plus a campaign discovery template you can fill in before any strategy call.
We're looking to take on one more UK travel company. If your offer is solid but you're not yet running paid acquisition, pick a slot below.
No pitch. No pressure. Just a conversation to see if we're the right fit.