VirtueCore is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website or engage our services. We comply with the UK GDPR and Data Protection Act 2018.

1. Who We Are

VirtueCore is a UK-based marketing and business automation agency. We are the data controller for your personal data. Contact us at sales@virtuecore.co.uk.

2. Data We Collect

We may collect: Identity data (name, company name); Contact data (email, phone); Communications data (messages via forms, email, booking systems); Usage data (how you interact with our website); Technical data (IP address, browser type, device).

3. How We Collect It

Directly from you when you book a call via Calendly, submit a website form, contact us by email, or engage us as a client. We also collect data automatically through cookies and analytics.

4. How We Use It

To respond to enquiries and manage bookings; deliver our services; send relevant communications; improve our website; and comply with legal obligations.

5. Legal Basis

We rely on: Contract (fulfilling a contract); Legitimate interests; Consent (e.g. marketing emails); Legal obligation.

6. Data Sharing

We do not sell your data. We may share with third-party providers including Calendly, email services, analytics providers, and cloud tools — all contractually required to keep your data secure.

7. Retention

We retain data as long as necessary to fulfil the purposes in this policy. Client data is typically retained for 7 years after engagement for legal and accounting purposes.

8. Your Rights

Under UK GDPR you have the right to: access your data; correct inaccuracies; request erasure; object to processing; data portability; withdraw consent. Contact sales@virtuecore.co.uk. We respond within 30 days.

9. Cookies

Our website may use cookies to improve browsing experience and analyse usage. You can control cookies via your browser.

10. Complaints

You may lodge a complaint with the Information Commissioner's Office at ico.org.uk.

11. Contact

sales@virtuecore.co.uk